Hypebeast -
11 Mar 2024 21:16
During the Oscars on Sunday evening, Kim Kardashian's solutions-oriented brand SKIMS made its television debut, with an otherworldly Fran Lebon-directed video campaign, dubbed "SKIMS Lab."Produced by Wieden+Kennedy, the advertisement is set in outer space, where Kardashian assumes the role of "Chief Engineer" in a futuristic laboratory. There, she oversees quality control for the brand's famous designs, including its shapewear, T-shirts and bras, alongside an army of Kardashian "klones," who put...
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